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The first element of this campaign is the Seasonal Television Advertising with special advertising aimed at the target customers during the holidays. The ads were broadcast several times a week before the holidays on programs with a large audience like "Seifield" or "Mad about You" on Valentine's Day. The ads also provide promotional information in stores to attract customers looking to Hallmark.

This type of holiday promotion also contributes to linking Hallmark's name with other brands and has achieved considerable success, in terms of revenue and popularity of Hallmark products. .


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SOURCE: POD

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